接受美学对于报纸新闻传播的启示

接受美学是一种读者中心论,它充分肯定读者对于文学作品的意义和审美价值得以最终实现所具有的决定性作用,第一次把读者推到了整个文学活动的中心。结合我国的实际情况,接受美学对于报纸新闻传播的启示主要有报纸的生命在于接受,报纸需要发行量更需要阅读率;读者是整个新闻传播活动的中心,报纸应正视并接受读者的选择;办报应“目中有人”,让读者“介入”传播活动的全过程;报纸须持续创新,顺向并适度超越读者的期待视野。

The Influences of Receptive Theory on Newspaper Media

Receptive theory is a reader-centered theory,which means that the reader plays the decisive role in presenting the significance and aesthetic value of the work.According to the actual condition of China,its enlightenments on newspaper media include the following aspects: the key role of the newspaper lies in reader's reception;the reader is the center of the whole news media and the newspaper should pay much attention to the reader's choice;the reader should be involved in the whole process of running a newspaper;the paper should be innovated to cater to the needs of the reader and go beyond the expectation of the reader to some extent.