| 《大公报》广告及其特征——以1926-1937年为例 |
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| 引用本文： | 贾海洋,卫俊,岳谦厚. 《大公报》广告及其特征——以1926-1937年为例[J]. 山西大学学报(哲学社会科学版), 2011, 34(6): 139-144 |
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| 作者姓名： | 贾海洋 卫俊 岳谦厚 |
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| 作者单位： | 1. 北京农学院园林系,北京102206;山西大学历史文化学院,太原030006
2. 山西大学历史文化学院,太原,030006 |
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| 摘 要： | 《大公报》是中国近现代新闻史上出版时间最长且影响最大的报纸之一.作为一份民营报纸,广告的重要性受到报人高度关注.尤其新记《大公报》时期广告业务获得长足发展,其规模不断扩大、收入大幅增加,从而为该报发展奠定了坚实的经济基础.与此同时,广告编排手法不断创新、种类更加丰富多彩,标志着该报广告业已逐步完成现代转型.
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| 关 键 词： | 《大公报》 广告 广告类型 广告手法 |
On the Advertisement and Its Characteristic of the Ta-kung Daily:Taking the Period from 1926 to 1937 For Example |
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| JIA Hai-yang , WEI Jun , YUE Qian-hou. On the Advertisement and Its Characteristic of the Ta-kung Daily:Taking the Period from 1926 to 1937 For Example[J]. Journal of Shanxi University(Philosophy and Social Sciences Edition), 2011, 34(6): 139-144 |
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| Authors: | JIA Hai-yang WEI Jun YUE Qian-hou |
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| Affiliation: | JIA Hai-yang1,2,WEI Jun2,YUE Qian-hou2(1.Department of Landscape,Beijing University of Agriculture,Beijing 102206,China,2.School of History & Culture,Shanxi University,Taiyuan 030006,China) |
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| Abstract: | Ta-kung daily was one of the most influential newspapers,having been printed for the longest time in the history of modern journalism in China.As a piece of privatized newspaper,the importance of advertisement attracted much attention of press practitioners;especially,during the Xin-ji Ta-kung daily period,the advertisement had a remarkable progress.Its scale continuously expanded and its income greatly increased,which established a solid economic basis for its development.Meanwhile,the arrangement of adver... |
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| Keywords: | Ta-kung daily advertisement the categories of advertisement the arrangement of advertisement |
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