论商务英语教学中的跨文化交际因素及其影响

随着全球化的不断深入,我国的国际商务活动与日俱增。不同国家的文化传统和社会背景等因素所导致的语言差异,使不同国家的人们在国际商务活动中表现出跨文化交际的多元化和异质化。我国高校的商务英语教学虽然涉及到了语言文化差异的内容,但常常会对跨文化交际因素强调不足。商务英语教学不仅要重视商务知识的传授,更要对学生进行跨文化交际能力的培养。

On the Cross-cultural Communication Factors in Business English Teaching and Its Effect

With the deepening of economic globalization,China’s international business activities is growing.Language difference,caused by culture,tradition,and social background,etc.,has resulted in diversity and heterogeneity in cross-cultural business activities.Yet college Business English teaching in China has less emphasis on cross-cultural communication factors.The students in this Business English major should be cultivated both in business knowledge and cross-cultural communicative ability.