| 略论淘宝网店的经济运营与策略 |
| |
| 引用本文： | 孙超,吕秋颍. 略论淘宝网店的经济运营与策略[J]. 淮海工学院学报(社会科学版), 2013, 0(4): 17-20 |
| |
| 作者姓名： | 孙超 吕秋颍 |
| |
| 作者单位： | [1]阜阳职业技术学院经济贸易系,安徽阜阳236037 [2]阜阳师范学院经济与管理学院,安徽阜阳236037 |
| |
| 基金项目： | 阜阳职业技术学院校级项目（2011JKYXM24）; 安徽省优秀青年人才基金项目（2011SQRWO78） |
| |
| 摘 要： | 以目前国内最大的C2C商务平台淘宝网上个人店铺为研究对象,通过对当前国内电子商务环境和淘宝网店现状的分析,从内在价值体系构建和外部营销策略两个方面对网店运营管理进行了探讨。
|
| 关 键 词： | 淘宝网 C2C 淘宝网店 4C 诚信 |
On the Operating Strategies of Taobao Shops |
| |
| Affiliation: | SUN Chao ,LüQiu-ying (1.Dept.of Economic Trade,Fuyang Vocation and Technical College,Fuyang 236037,China;2.School of Economics and Management,Fuyang Teachers College,Fuyang,236037,China) |
| |
| Abstract: | The paper is aimed to study the individual shops on Taobao which is the largest C2Ctrading platform in China.Upon analysis of the domestic e-commerce environment and Taobao shops＇current situations,the paper discusses the shops＇operation and management from two aspects of internal value system construction and external marketing strategies,hoping to help Taobao shops with operation and management as well as marketing strategies. |
| |
| Keywords: | Taobao C2C Taobao shops 4c credibility |
| 本文献已被 维普 等数据库收录！ |
|
