Transforming the Sacred: The American Bible Society New Media Translation Project

The American Bible Society's New Media Translation Project provides a case study of the religious use of new communication media, in this instance video and Internet forms. More significant, the project provides a means to reflect on the intersection of audience activity (hermeneutics), textual form (semiotics), and institutional practices (means of production). The theoretical model arising from this intersection provides a tool to distinguish illustrations, performances, translations, and adaptations.