品牌系统与企业可持续发展

品牌系统的建立正在成为一些多品牌经营的集团化企业参与现代市场竞争的重要方式之一。在现代市场营销环境下，品牌的内涵正在不断地延伸，企业实施多品牌经营时已经不是机械地将自己拥有的众多品牌当做完全独立的个体进行思考，而是将这些品牌进行有机地统一，利用系统的概念进行统筹，以有效地利用企业内外部营销资源。因此，品牌系统战略对企业实现可持续发展具有很强的现实意义。

Brand-System and Enterprises' Sustainable Development

The establishment of the brand system has become one of th e most important ways for some groups which manage with a multi-brand strategy t o participate in modern competition on market. Under the circumstance of the mod ern marketing, content of the brand has been extending a lot. Enterprises which adopt multi-brand strategy don't mechanically regard those brands as some indiv iduals respectively any more, but consolidate them organically and plan systemat ically instead, in order to utilize interior and exterior marketing resource mor e efficiently. The intention of this essay is to analyze practical significance of the brand system strategy for the realization of the enterprises' sustainable development with the introduction of a modern conception of brand.