文化距离对中国文化产品贸易影响的实证研究

在国际贸易研究领域,要素禀赋、竞争力、技术等因素常常被用来诠释贸易发展的重要缘由,而文化作为影响经济、贸易发展的因素之一,其作用一直没有被量化且被人们所忽视。利用毕达哥拉斯理论合成方法对中国与41个主要贸易伙伴国的文化距离进行测度,然后以1992—2009年间中国与41个国家和地区的双边文化贸易数据为样本,通过扩展的引力模型,检验文化距离是否以及在何种程度上对中国文化产品贸易的流量产生影响,结果表明：文化距离对文化产品的贸易流量具有显著的负面影响,与贸易对象国之间较大的文化距离会阻碍中国文化产品的出口。

A Positive Study of the Influence of Cultural Gap on China Cultural Product Trade

In the field of international trade research,we often regard the element gift,competitive capacity and technology as the important factors of the development of trade,but we overlook the function of the culture as one of factors to affect the developemnt of economy and trade because of the function failed to be quantified.By using the composite method of Phthagoras theory,we calculate the cultural gaps between China and 41main trade partner states and then taking the two-way cultural trade data of China and 41 states and regions during 1992-2009 as the samples and through expanded gravitational model,we examine the affected extent for the cultrual gap to affect the trade volume of China cultural product trade.The result indicates that the cultural gap has marked negative impact on the trade volume of China cultural product and the relatively more large gap between the trade partner states will hold up the export of China cultural products.