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Diffusing (let it happen) or disseminating (make it happen) innovations in health care |
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| Authors: | Erik Jippes Marjolein C. Achterkamp Jan Pols Paul L.P. Brand Jo M.L. van Engelen |
| Affiliation: | 1. Center for Medical Imaging North East Netherlands, University Medical Center Groningen, University of Groningen, The Netherlands;2. Innovation Management & Strategy, Faculty of Economics and Business, University of Groningen, PO Box 800, 9700 AV Groningen, The Netherlands;3. Postgraduate School of Medicine, Wenckebach Institute, University Medical Center Groningen, University of Groningen, PO Box 30.001, Hanzeplein 1, 9700 RB Groningen, The Netherlands;4. Princess Amalia Children’s Clinic, Isala Klinieken Zwolle, Dokter van Heesweg 2, 8025 AB Zwolle, The Netherlands;5. Product Development and Strategy, Faculty of Economics and Business, University of Groningen, PO Box 800, 9700 AV Groningen, The Netherlands;6. Design Engineering, Faculty of Industrial Design Engineering, University of Technology, Landbergstraat 15, 2628 CE Delft, The Netherlands |
| Abstract: | Management has different options for spreading new products. Our study empirically assessed the integral effects of both diffusion and dissemination on innovation adoption. Data on diffusion (as measured by social network density) and on dissemination (as measured by formulating objectives and executing focused activities) was gathered using a questionnaire given to 356 medical specialists, nested in 38 teams. We found both separate and integral effects for diffusion and dissemination. This shows the potential for both engaging the social network structures (diffusion) and adding process measures (dissemination) in order to optimize the innovation spreading process. |
| Keywords: | Dissemination of innovation Diffusion of innovation Social networks Density Medical education |
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