| 基于非线性理论的企业市场价值取向战略研究 |
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| 引用本文： | 胡汉辉 潘安成 刘红军. 基于非线性理论的企业市场价值取向战略研究[J]. 管理科学, 2005, 8(2): 26-30 |
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| 作者姓名： | 胡汉辉 潘安成 刘红军 |
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| 作者单位： | 1. 东南大学经济管理学院,南京,210096
2. 成都理工大学信息管理学院,成都,610059 |
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| 基金项目： | 国家自然科学资金资助项目(79970097;70473013). |
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| 摘 要： | 针对传统企业对市场价值的线性思维模式,利用非线性理论建立了基于Logistic方程的市场价值模型,以及企业内部市场领先战略与技术领先战略模型;通过模型分析了实施单一市场领先战略或技术领先战略企业的发展前景;提出了企业市场价值取向的双绞线均衡战略及战略动态控制要求.
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| 关 键 词： | 市场价值 市场领先战略 技术领先战略 博弈分析 动态控制 |
| 文章编号： | 1007-9807(2005)02-0026-05 |
| 修稿时间： | 2002-12-28 |
Study on enterprises'' marketing-value strategy based on nonlinear theory |
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| HU Han-hui,PAN An-cheng,LIU Hong-jun. Study on enterprises'' marketing-value strategy based on nonlinear theory[J]. Journal of Management Science, 2005, 8(2): 26-30 |
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| Authors: | HU Han-hui PAN An-cheng LIU Hong-jun |
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| Abstract: | In allusion to the traditional assumption by decision makers that the change of marketing value is linear, the article establishes Logistic market value model based on its variant law with nonlinear theory, and with the model, gives out further reasonably market-leading strategic model and technology-leading strategic model within enterprises after the analysis of the traditional assumption, proofs out and dwells on these strategies' perspectives with some theories and practices as well. On the basis... |
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| Keywords: | marketing value market-leading strategy technology-leading strategy game analysis dynamic control |
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