| 高校声誉的培育与维护 |
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| 引用本文： | 王国保.高校声誉的培育与维护[J].郑州航空工业管理学院学报(社会科学版),2005,24(2):108-110. |
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| 作者姓名： | 王国保 |
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| 作者单位： | 郑州航空工业管理学院,河南,郑州,450015 |
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| 摘 要： | 良好的声誉是高校所拥有的独特资源,它能在各个方面增强高校的竞争力.文章从明确学校定位,提高毕业生质量,重视校风建设,实施名师强校战略和转变管理观念等方面,阐述了培育高校声誉的途径,提出了高校声誉维护的两个原则,即快速反应和高效沟通.
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| 关 键 词： | 高校声誉 培育 维护 |
| 文章编号： | 1009-1750(2005)02-0108-03 |
| 修稿时间： | 2004年10月25 |
Cultivation and Maintenance of College Reputation |
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| WANG Guo-bao.Cultivation and Maintenance of College Reputation[J].Journal of Zhengzhou Institute of Aeronautical Industry Management(Social Science Edition),2005,24(2):108-110. |
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| Authors: | WANG Guo-bao |
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| Institution: | WANG Guo-bao |
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| Abstract: | Good reputation is a special resource.It can nelp the development of colleges.The paper analyzes how to cultivate and maintain reputation management of colleges and universities,such as clear positioning, improving students quality, paying attention to construction of university style, carrying out master project and changing management idea, and so on. |
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| Keywords: | reputation of colleges cultivation maintenance |
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