| 乡村旅游形象传播探析 |
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| 引用本文： | 张晓,马丽卿.乡村旅游形象传播探析[J].浙江海洋学院学报(人文科学版),2011,28(3):47-50. |
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| 作者姓名： | 张晓 马丽卿 |
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| 作者单位： | 浙江海洋学院管理学院,浙江舟山,316000 |
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| 摘 要： | 旅游形象传播对于乡村旅游目的地的形象推广和旅游吸引力的提升起到推波助澜的作用,是旅游活动中不可或缺的驱动因子。本文通过对旅游形象传播这样一个独特的传播方式进行全方位的剖析,指出了我国乡村社会在旅游形象传播上的不足,以求在今后的发展过程中能扬长避短,促进乡村旅游的可持续性。
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| 关 键 词： | 乡村 旅游目的地 形象传播 |
Discussions on Dissemination of Images in Rural Tourist Destinations |
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| ZHANG Xiao MA Li-qing.Discussions on Dissemination of Images in Rural Tourist Destinations[J].Journal of Zhejiang Ocean University(Humane Science),2011,28(3):47-50. |
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| Authors: | ZHANG Xiao MA Li-qing |
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| Institution: | ZHANG Xiao MA Li-qing(School of Management,Zhejiang Ocean University,Zhoushan 316000,China) |
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| Abstract: | The dissemination of tourism image plays a vital role in image promotion of rural tourist destinations and improvement of tourism attraction,which becomes an indispensable driving element.This article makes a thorough study of the dissemination of tourism image as a corresponding particular mode of dissemination,and then points out some defaults in dissemination of tourism image in our rural areas so as to realize its advantages and meanwhile render tourism in rural areas sustainable. |
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| Keywords: | rural areas tourist destinations dissemination of image |
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