北京奥运文化传播与中国国家形象塑造

北京奥运会作为全球性的媒介事件聚焦了全球的关注,因此成为提升中国国家形象的良好契机。北京奥运文化传播作为一种文化传播、媒介变迁与文明演进的共时性过程,它实质上是一种透过传播认知体育文化、认知社会发展和人自身的过程,具有跨文化传播和数字媒介传播等性质。国家形象的塑造和传播以综合国力为基础,在很大程度上也来源于该国的文化影响力。北京奥运文化传播对提升中国文化影响力,塑造和平崛起的中国国家形象产生着重要而积极的影响。

The Communication of Beijing Olympic Culture and the Moulding of National Image of China

The Olympic Games attracts the world's attention by acting as a global media affair,so it becomes a good moment for China to mold its national image.The communication of Beijing Olympic Culture has some characteristics such as cross-cultural communication and digital media communication. As a process of cultural communication,media vicissitudes and civilization development,the essence of propagation of Beijing Olympic Culture is a process of cognition of physical education culture,social development and the self of human being.The propagation of Beijing Olympic Culture plays an important and positive role in promoting Chinese cultural influence,and moulding Chinese national image which rises into prominence peacefully.