| 企业形象是企业在竞争中获胜的保障 |
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| 引用本文： | 高驰.企业形象是企业在竞争中获胜的保障[J].学术交流,2002(4):117-120. |
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| 作者姓名： | 高驰 |
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| 作者单位： | 哈尔滨工业大学,人文与社会科学学院,黑龙江,哈尔滨,150006 |
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| 摘 要： | 企业的竞争力是由商品力、销售力和形象力三者构成的,特别是进入“感性消费”时代后,企业形象愈来愈显现出其重要作用。良好的企业形象是企业重要的无形资产,也是潜在的销售业绩。忽视企业形象的作用,是难以在日益激烈的市场竞争中获胜的。
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| 关 键 词： | 企业形象 竞争力 感性消费 无形资产 |
| 文章编号： | 1000-8284(2002)04-0117-04 |
| 修稿时间： | 0202年3月31日 |
The Good Corporate Image is the Guarantee to Win in Competition |
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| GAO Chi.The Good Corporate Image is the Guarantee to Win in Competition[J].Academic Exchange,2002(4):117-120. |
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| Authors: | GAO Chi |
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| Abstract: | The business enterprise's competition ability is composing of merchandise power. sailing power and image power. The image of enterprise has taken a key role, especially in this "sensitive consuming age". Good image of a enterprise is not only its significant intangible assets, but also its potential sale accomplishment . If ignoring the function of the business enterprise image, it' s hard to win in this increasingly competitive market . |
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| Keywords: | corpornted image competition ability sensitive faculty consumption intangible assets |
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