Care Provision,Empowerment, and Market Forces: The Art of Establishing Legitimacy for Work Integration Social Enterprises (WISEs)

Using Suchman’s taxonomy, the generation of legitimacy in relation to both external parties/stakeholders and employees by four Swedish work integration social enterprises (WISEs) was investigated. Data were collected through focus group and individual interviews. When operating in fiercely competitive markets, a pragmatic exchange legitimacy was mainly used. When selling complex products, such as investigations of work capacity, normative, and cognitive forms of legitimacy were common. As regards internal relations, normative legitimacy established though robust internal procedures was of importance. In addition, relational legitimacy when dealing with clients, funders, and employees emerged as important. The study indicates that WISEs tend to imitate profit-generating organizations in generating legitimacy. Although short-term resource-generation can be facilitated, the replication of for-profit practices can create a tension with the concurrent aim of being an innovative and empowering enterprise for people who otherwise would be excluded from the labor market.