清真食品产业的商标战略

商标是关系到企业生存和发展的重要知识产权,有着企业"黄金名片"之称,是企业走向国内外市场的"金护照"。从事清真产业的企业必须面对国内、国外市场的商机,充分认识到商标在商业竞争中的作用、价值,多层次多角度制定自己的商标战略,使商标在企业的经营中充分发挥其作用,真正实现清真食品商标的经济价值与社会价值。

The Trademark Strategy of the Muslim Food Industry

Trademark is an important intellectual property for the existence and development of enterprises,which is famous as "gold visiting card" and "gold passport" for the enterprises to compete in national and international markets.The enterprises engaged in Muslim food industry must realize the commercial opportunities in domestic and international markets,fully understand the function and value of trademarks,make trademark strategy from various angles and viewpoints to ensure its role in the corporate management,hence maximize the economic and social value of Muslim food trademark.