Lottery Games and Risky Technologies: Communications About Low-Probability/High-Consequence Events |
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| Authors: | Jeryl L Mumpower |
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| Institution: | Department of Public Administration, Nelson A. Rockefeller College of Public Affairs and Policy, University at Albany, State University of New York, Albany, New York 12222. |
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| Abstract: | There are strong structural similarities between risks from technological hazards and big-purse state lottery games. Risks from technological hazards are often described as low-probability, high-consequence negative events. State lotteries could be equally well characterized as low-probability, high-consequence positive events. Typical communications about state lotteries provide a virtual strategic textbook for opponents of risky technologies. The same techniques can be used to sell lottery tickets or "sell" opposition to risky technologies. Eight basic principles are enumerated. |
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| Keywords: | Risk communication lotteries low-probability/high-consequence events |
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