ATOD-TV: A Case Study on Developing Interactive Multimedia

ABSTRACT

ATOD-TV (Alcohol, Tobacco, and Other Drugs-TV), an interactive multimedia program funded by the National Institute on Drug Abuse, was designed to teach the general public about the importance of substance abuse research and treatment. This article examines the process used to develop the program and argues that its success is due more to careful planning and formative evaluation than the use of sophisticated tools and techniques.