《爸爸去哪儿》节目成功的原因及其启示——基于“使用与满足”的理论视角

湖南卫视推出的明星亲子真人秀节目《爸爸去哪儿》，因其较好地满足了受众使用媒介的心绪转化效用、人际关系效用、自我确认效用和环境监测效用，使广大受众获得了快乐、增进了彼此情感、丰富了生活、完善了自我，因而在我国掀起了一股收视高潮。其对真人秀节目可持续发展的启示包括：要避免盲目跟风，坚持创新至上；要开展整合营销，坚持受众至上；要进行精良制作，坚持品质至上；要反应社会关切，坚持责任至上。

On the Successful Causes and Enlightenments of Dad,where are we going

TV show Dad, where are we going is a star parenting reality show introduced by Hunan TV, and because it functionally meet the utility of audiences＇ diversion, personal relations, personal identity and surveillance via media, people feel hap- py, enhance mutual affection, enrich life and get self improved, which set off a wave of ratings climax at home. we should carry out integrated marketing and stick to the supremacy of the audience; we should carry out sophisticated pro- duction and persist in the quality first; we should be responsible to social concerns and adhere to the supremacy of re- sponsibility.