以“同济商标案”为视角评析商标共存理论———兼评新《商标法》第 57 条

“商标共存”作为近些年来国际知识产权界出现的一个新概念，日益为越来越多的国家所接受，我国2013年修订的新《商标法》也顺应这一国际性潮流对其进行了规定。就理论层面而言，商标共存理论并不存在正当性疑问，其构成要件需要考虑客观相似程度、当事人主观意图、共存时间以及混淆可能性等因素。在司法实践层面，许多法院都对适用商标共存理论做出了大胆的尝试，对这些有益的实践经验加以归纳整理十分必要。

Analysis on the Trademark Coexistence Theory From the Perspective of Tongji Trademark Case

As a new concept raised in the field of international intellectual property, the trademark coexistence theory has been embraced by more and more countries, including China whose new trademark law has adopted this theory. From the theoretical level, there is no legitimacy question about the trademark coexistence theory. Its components include the objective similarity degree, the subjective intention, the coexistence of time, the likelihood of confusion and so on. From the judicial practice level, many courts have made a bold attempt to implement the trademark coexistence theory, which makes it extremely necessary to collate these beneficial practices.