《哈利·波特》系列电影海报的视觉分析

本文以视觉语法为理论框架,对《哈利·波特》系列电影海报进行视觉分析,从而探索系列海报中再现意义、互动意义、构图意义的实现以及三大意义的实现如何体现海报间关联及差异。分析结果显示,在《哈利·波特》系列电影的宣传海报中,海报中的再现意义构建了各海报的主要内容,表现出部分电影情节;互动意义可以吸引观众,使其对电影产生兴趣;构图意义则突出了海报的重点信息。各海报中三大意义的实现不仅有助于其所属电影的宣传,也增加了整个系列电影的知名度及关联度。 

Visual Analysis of the Posters of Harry Potter Movie Series

This paper, based on Visual Grammar, attempts to explore the realization of representational meaning, interactive meaning and compositional meaning in the posters of Harry Potter movie series, and demonstrates the connection and differences of the posters in terms of realization of the three strands of meaning.Through the analysis, some conclusions can be drawn as follows.First of all, representational meaning reflects the content of each individual poster, and displays certain plot of corresponding movie;interactive meaning construction appeals to the viewers and arouses their interests in movies;compositional meaning construction emphasizes prominent information of the posters.Secondly, representational meaning construction and compositional meaning construction demonstrate the unity of the eight posters;interactive meaning construction reveals the particularity of the posters of the first and the last two episodes, and the connection between other posters.