| 人格特性与环境认知对高校学生创业态度的影响 |
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| 引用本文： | 边舫,陶安.人格特性与环境认知对高校学生创业态度的影响[J].长沙理工大学学报(社会科学版),2016(3):140-146. |
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| 作者姓名： | 边舫 陶安 |
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| 作者单位： | 电子科技大学 中山学院,广东 中山,528402 |
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| 基金项目： | 广东省高等教育教改项目(S-JY201506) |
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| 摘 要： | 以广州及珠三角地区十余所高校学生群体为样本，探讨高校学生人格特性和其对外界环境的认知如何影响创业态度。实证研究发现：人格特性对创业环境的认知产生正向影响；创业环境和创业态度有显著的相关性；人格特性对创业态度需通过创业环境传导，二者没有直接影响联系。所得结论能很好解释现阶段高校学生创业持续性和成功率极低的现象，并在此基础上提出激发高校学生创业态度的对策。
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| 关 键 词： | 高校学生 人格特性 环境认知 创业态度 |
The Influence of University Students'Personality Traits and Environmental Cognition on Their Entrepreneurial Attitude |
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| BIAN Fang,TAO An.The Influence of University Students'Personality Traits and Environmental Cognition on Their Entrepreneurial Attitude[J].Journal of Changsha University of Science & Technology,2016(3):140-146. |
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| Authors: | BIAN Fang TAO An |
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| Abstract: | Using students as samples from more than 10 universities/colleges located in Guangzhou or the Pearl River Delta region,the paper explores how students'personality traits and environmental cognition influence their entrepre-neurial attitudes.The empirical study found that personality traits affect positively their cognition on entrepreneurial environment;that entrepreneurial environment and entrepreneurial attitude significantly correlate with one another;and that personality traits need entrepreneurial environment to conduit entrepreneurial attitudes,and there is no direct influence between personality traits and entrepreneurial attitude.The conclusion can far enough explain why both students'entrepreneurship and its success rate are so low.Some countermeasures have been put forward to promote the students'entrepreneurial attitude. |
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| Keywords: | university students personality trait environmental awareness entrepreneurial attitude |
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