基于推-拉联动思路的福建省纺织服装产业发展对策研究

纺织服装产业作为福建省的主要支柱产业，当前正处于扩张型经济、价值型经济和创新型经济三个阶段并存的发展格局，虽然产业集群效应明显，核心企业具有突出的比较优势和竞争力，但也存在着品牌影响力不足、自主创新能力薄弱、专业人才缺乏等突出问题。福建省纺织服装产业要想做大做强，就应遵循以核心企业为主导的推-拉联动发展思路，以电子商务代运营进行渠道扩张，构建创意产业以提升企业内涵和核心竞争力，构建快速供应链以适时应对市场需求变化。

Research on the Policy of Developing the Textile and Garment Industry in Fujian Province Based on the Interaction of Push and Pull

The production of textile and garment is the pillar industry in Fujian province. Now it is under the situation which features the coexistence of three different development stages of expanding economy, value-based e- conomy and innovation-based economy. Although the textile and garment industry in Fujian province has a batch of outstanding core enterprises and perform an obvious industry cluster effect, some problems still exist, such as weak brand influence, poor capability of independent innovation and insufficient professionals. To solve these problems and become bigger and stronger, the textile and garment industry should follow the idea of Interaction of Push and Pull which is led by the core enterprises, and expand the sales channels through the e-commerce agency-operation, upgrade the core competitiveness by raising the creative industries, make rapid response to the change of market de- mand by building fast supply chain.