Assessing values and value change in Thai organizations

Abstract

The development of coherent culture is important for corporations to develop goals that can be shared, understood and commonly pursued by the member of an organization. A lack of cultural coherence needs to be addressed since it can impact on corporate effectiveness affecting, for instance, communication, performance and adaptation. Under the crises caused by the complexification of societies and the development of increasing political uncertainty, corporate cultural coherence becomes more important. Such corporation change situations tend to be influenced by a new emerging value system, and it is useful to identify the impact of this on corporate coherence. while the evaluation of cultural coherence can be explored through cultural mapping models, there are few adequate approaches to this. One approach that does offer such adequacy will be explored within the context of Thai culture, where the ‘core value coherence’ in three corporate environments across different levels of management and between employees will be examined.