数字物流对农村居民消费升级的影响

基于2018—2020年我国1721个县的县级面板数据，运用面板模型实证探究了县域数字物流对农村居民消费升级的影响及作用机制。研究结果显示，县域数字物流对农村居民消费升级产生正向的促进作用，且该结论能够通过稳健性和内生性检验；异质性分析结果显示，县域数字物流对东部地区农村居民消费升级的影响大于中西部地区，对高经济发展水平区的影响大于低经济发展水平区，对具有高消费升级水平的农村居民影响作用更大；作用机制分析表明，县域数字物流会借助提高农村居民收入水平进而促进农村居民消费升级的实现。因此，为实现农村居民消费升级，应该加强数字化建设，提高数字物流发展水平；缩小地区差距，重点关注中西部地区；发挥收入的中介作用，提高农村居民的收入水平。

Impact of County Digital Logistics on Rural Residents' Consumption Upgrading

Based on county-level panel data of 1,721 counties in China from 2018 to 2020, this paper empirically studies the impact and mechanism of county digital logistics on the consumption upgrading of rural residents by using panel model. The findings show that county digital logistics can positively promote the consumption upgrading, which is still valid after the robustness test and endogenous treatment. According to the heterogeneity analysis, the impact of county digital logistics on the consumption upgrading in the eastern regions is greater than that in the central and western regions, the impact on areas with high levels of economic development is greater than that in areas with low levels of economic development, and the impact is greater. The analysis of the mechanism of action shows that county digital logistics will influence the income level of rural residents and thus promote the realization of consumption upgrading of rural residents. Therefore, in order to achieve consumption upgrading among rural residents, we should strengthen digital construction, improve the digital logistics development, narrow the regional gap, focus on the central and western regions, and play the role of income intermediation to improve the income level of rural residents.