| 民族志方法在管理学研究中的应用 |
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| 引用本文： | 刘红叶. 民族志方法在管理学研究中的应用[J]. 西北民族大学学报, 2019, 0(1): 166-172 |
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| 作者姓名： | 刘红叶 |
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| 作者单位： | 1.西北民族大学管理学院 |
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| 摘 要： | 民族志是人类学发展过程中形成的一种重要的定性研究方法,它通过参与式观察和深度访谈获取事实,将主位分析与客位分析相结合以探寻现象背后的意义。民族志方法在管理学研究中的应用对于推动管理学研究方法的多样化和理论进步起到了重要作用。考察民族志方法在管理学研究中的应用历程和主要应用领域,探讨应用民族志方法研究中国企业管理问题具有重要现实意义。
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| 关 键 词： | 民族志方法 田野调查 管理学研究 扎根理论 参与式观察 主位和客位分析 |
The Application of Ethnography in Management Research |
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| Liu Hongye. The Application of Ethnography in Management Research[J]. Journal of Northwest University for Nationalities, 2019, 0(1): 166-172 |
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| Authors: | Liu Hongye |
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| Affiliation: | (School of Management,Northwest Minzu University,Lanzhou,Gansu,730030) |
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| Abstract: | As a key qualitative research method formed in the development of anthropology,ethnography acquires facts through participatory observation and deep interview,and integrates emic analysis with etic one so as to explore the significance behind phenomena.The application of ethnography into management research plays an important role in promoting the method diversity of management research and theoretic advancement.Through the investigation into the application process and major fields of application of ethnography into management research,the article puts forward the practical significance and specific paths to solve management problems in Chinese enterprises through the application of ethnography. |
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| Keywords: | ethnography field investigation management research grounded theory participatory observation emic and etic analysis |
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