校园文化品牌竞争力提升对策研究

如何提高校园文化品牌的竞争力，目前已成为校园文化实践与研究的一个重要问题。提升校园文化品牌竞争力，就是提升校园文化品牌的吸引力和教育力，以更好地实现校园文化的育人功能。文章认为，要从内外整合、加强管理、注重传播策略等方面，促进校园文化品牌的创新与发展，提升校园文化品牌的竞争力。

Strategies for Improving Competitiveness of Campus Cultural Brands

How to improve the competitiveness of campus cultural brands has become a key issue in the theory and practice of campus cultural projects. The improvement in this respect means to make the cultural brands more attractive and more instructive, so as to better achieve the latter＇ s goal of educating. This paper argues that, in order to do so, it is necessary to attach importance to the integration of resources on and off campus, to the management, and to the strategies of communication, thereby facilitating the innovation in and the development of campus cultural brands.