全媒体时代高校校园媒体融合与管理

全媒体时代的到来、新兴媒体的层出不穷,使媒体格局发生着从未有过的变化,任何媒体都希望通过与其他媒体的融合,实现资源的有效配置。媒体融合,显然已经成为这场变革的主旋律。作为高校思想政治教育和舆论引导有效载体的高校校园媒体应当积极应对新趋势,从新闻内容的重整、组织机构的重构等方面采取有效措施丰富媒体内容,整合校内媒体资源,发挥多种媒体优势互补的整体合力,构建高校校园舆论引导新格局。

A Study on Campus Media Convergence and Management in Omnimedia Age

With the advent of omnimedia age and new forms of media emerging all the time,the media are undergoing unprecedented changes.No media intend to fall behind in the pursuit of efficient allocation of resources by converging with other media.Therefore,media convergence has apparently become the central motif of the media revolution.Campus media,an efficient way to carry out ideological and political education and to guide public opinion on campus,should adapt to the new circumstances.Effective actions should b...