AN EVALUATION OF A COGNITIVE THEORY OF RESPONSE-ORDER EFFECTS IN SURVEY MEASUREMENT |
| |
| Authors: | KROSNICK JON A; ALWIN DUANE F |
| |
| Institution: | Assistant Professor of Psychology and Political Science at the Ohio State University
Professor of Sociology and Research Scientist, Survey Research Center, Institute for Social Research, The University of Michigan |
| |
| Abstract: | Previous research has documented effects of the order in whichresponse choices are offered to respondents using closed-endedsurvey items, but no theory of the psychological sources ofthese effects has yet been proposed. This paper offers sucha theory drawn from a variety of psychological research. Usingdata from a split-ballot experiment in the 1984 General SocialSurvey involving a variant of Kohn's parental values measure,we test some predictions made by the theory about what kindof response order effect would be expected (a primacy effect)and among which respondents it should be strongest (those lowin cognitive sophistication). These predictions are confirmed.We also test the "form-resistant correlation" hypothesis. Althoughcorrelations between items are altered by changes m responseorder, the presence and nature of the latent value dimensionunderlying these responses is essentially unaffected. |
| |
| Keywords: | |
| 本文献已被 Oxford 等数据库收录！ |
|
