户外广告的空间政治学：权力博弈与公共性的“放逐”

在以户外广告为轴心的“空间场域”内，打着保护公共利益、维护城市形象旗号的户外广告治理运动，充斥着政府与企业之间的权力博弈，而公众力量的被边缘化，使得其“合法性”宣称只是一种意识形态的“迷障”。户外广告“公共性”的被“放逐”，其后果则是户外广告乱象的久治不愈。因此，引入公众力量，打破户外广告“空间场域”内“政府——企业”二元对立格局，生成政府领导下的“强政府——强企业——强公众”的权力关系．是治理户外广告，实现城市形象诉求、资本以及公共利益均衡的必然选择。

Study on the Spatial Politics of Outdoor Advertisement:Gaming of Power and the Exile of Publicity

The management campaign of outdoor advertisement under the banner of protection of the public interest and the maintenance of city image is carried out in the space encircled by outdoor advertisement, leading to the power gaming between government and enterprises and the marginalization of the public. The consequence of the exiled publicity of outdoor advertisement is that they often caused serious problems to the environment. Therefore, the inevitable choice of the management of outdoor advertisement is to introduce public power and break the binary opposition between governments and enterprises in space of outdoor advertisement, con- strnct the power relations of the ＂strong government, strong enterprise and strong public＂ under the leadership of the government, which can achieve the interest equilibrium of the city image, the capital and the public.