| 《晶报》对《立报》的模仿及其败因探究 |
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| 引用本文： | 李时新.《晶报》对《立报》的模仿及其败因探究[J].阅江学刊,2011,3(1):143-148. |
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| 作者姓名： | 李时新 |
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| 作者单位： | 暨南大学,广州,510632 |
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| 基金项目： | 广东省哲学社会科学研究课题“我国地市新闻媒体公信力研究”(A309.0107) |
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| 摘 要： | 《晶报》之模仿《立报》是为了借鉴后者的办报经验,将自己从危局中挽救出来,但由于《晶报》在提出＂小报大报化＂后继续施行以趣味性为导向的办报方针,使得＂小报大报化＂失之于片面和浮浅,而读者市场的压力和租界当局的箝制政策,最终使《晶报》的模仿归于失败。
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| 关 键 词： | 晶报 立报 朱虚白 成舍我 小报大报化 |
On the Crystal’s Imitating of Lee Pao and its Failure |
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| LI Shi-xin.On the Crystal’s Imitating of Lee Pao and its Failure[J].Yuejiang Academic Journal,2011,3(1):143-148. |
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| Authors: | LI Shi-xin |
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| Institution: | LI Shi-xin(Jinan University,Guangzhou 510632,China) |
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| Abstract: | The Crystal＇s imitation of Lee Pao was to rescue itself from dilemma by learning the latter＇s experiences.However,due to the Crystal＇s keeping on interest-orientated newspaper policy after its transformation to mainstream newspapers,the transformation was practically unilateral and shallow.In the same time,the market pressure and the concession administration＇s repression made the Crystal＇s imitation a failure. |
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| Keywords: | The Crystal Lee Pao Imitation Failure |
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