清末民初上海石印鼓词小说文化现象透视

清末民初发生在上海的石印鼓词小说文化现象是近代以来中国俗文学文化传播转型的一场重要文化事件。这不仅使原本传统的雕版印刷工艺转型为西方先进的石版印刷工艺,而且将原本书坊出版的木刻鼓词小说的局域范畴销售传播模式转化为全国性的网络辐射化销售传播模式,这是一场将传统传播的手段、范围、速度、受众、目的全面转型为近代传播的文化革命,对于当时俗文学作品及其观念在全国范围的阅读传播、尤其是江南地区的阅读传播,起到了引领作用。大批上海的中小书局则是这场文化革命的受益者,不仅维持了他们的商业生存,也促成了近现代时期多达五十年俗文学鼓词小说印刷市场的发展与繁荣。西方科技与中国传统印刷技术的前后相继,以及与中国传统文化的有机结合,则是促成这场俗文学文化革命的根本原因。

Study on Cultural Phenomenon of Lithograph Guci Novel in Shanghai in Late Qing Dynasty and the Early Years of the Republic of China

The cultural phenomenon of Lithography Guci novel in Shanghai in late Qing Dynasty and the Early Years of the Republic of China is the important cultural event of transformation of Chinese folk literature.The cultural phenomenon transferred from traditional block printing process into the advanced Western lithography technology,and more importantly,the sales of wood Guci novel in local areas was changed into sales mode of national network.It is a cultural revolution of means,scope,speed,audience and purpose in modern communication,which played a leading role in transmitting the concept of popular literature and its spread across the country,especially in southern areas.A large number of small bookstores in Shanghai were the beneficiary of the cultural revolution,which not only maintained their commercial viability but also contributed to the popularity of literary Guci and prosperity of the printing market in the fifty years＇ modern period.The replacement of traditional printing technology with western technology,combining with Chinese traditional culture,contributed to the great and far-reaching cultural revolution of popular literature in Shanghai.