New York City's Latino ethnolinguistic repertoire and the negotiation of latinidad in conversation

Latino collective politics has received greater attention from scholars and policy analysts than the micro‐processes of everyday interaction among U.S. Latinos – the stuff with which collective efforts are constructed. In this article, I argue that latinidad – a sense of shared Latino identity – is best understood by taking into account the negotiations of collective identities in everyday, situated social practices. I ask: how do Latinos invoke latinidad in their everyday interactions, and to what end? In doing so, I present a conversation between two New York City Latinos, Roberto and William, who subtly invoke latinidad as they explore a possible business connection. Through discourse analysis of their exchange, I show that within one conversation two people can invoke latinidad through the adoption of different strategies of affiliation. Drawing on Benor's ( 2010 ) ethnolinguistic repertoire framework, I show some of the linguistic resources that New York City Latinos access to index latinidad. I find that Benor's framework could be expanded to account for the arsenal of distinctive linguistic features used by members of panethnic groups. For U.S. Latinos, such an arsenal includes features of multiple varieties of both Spanish and English. The results further suggest that shared Latino identity implies a basis for cooperation, in this case, cooperation with the potential to yield economic benefits.