促销性旅游话语中评价资源的话语功能

以旅游宣传册为代表的评价资源在旅游推广语篇中的话语功能,可以从评价体系中的情感、鉴赏和级差这三个范畴来考察。这些功能体现在对旅游目的地价值的评价中,借助以下手段:情感的隐性和显性表达、审美评价,通过强化体验范畴之边缘或强化词义的语言手段来放大。因此,在促销性旅游话语中,通过对评价意义的反复来构建韵律,并在情感和审美上对整个文本进行渲染,可以提高旅游目的地的感知价值。

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The discourse functions of evaluative resources in promotion-oriented tourism discourses of tourist brochures can be investigated in terms of the three categories of affect, appreciation and graduation in the Appraisal System. They are embodied in the evaluation of the value of a tourist destination through implicit and explicit expression of emotions, aesthetic assessments, as well as through amplification by means of such linguistic devices as those used to sharpen the margins of an experiential category or intensify the meaning of a word. Consequently, in promotion-oriented tourism discourse, the perceived value of a tourist destination can be enhanced by constructing a prosody through the iteration of evaluative meanings and by colouring the whole text emotionally and aesthetically