延安《解放日报》推进马克思主义传播的内在因素探析

延安时期，马克思主义得到广泛传播，尤其是中国化的马克思主义——毛泽东思想日趋成熟。延安《解放日报》在推进马克思主义传播进程中发挥了不可替代的作用。其健全的党报组织体系，不仅保障了传播的政治方向，而且对建立广泛的组织传播网络起到了至关重要的作用；其“三位一体”的传播队伍，从理论的权威性、专业性、大众化上牢牢确立了传播的话语权；其高效的运作方式，无论是传播主题的选择、版面的设置，还是发行渠道的安排，都以贯彻和落实马克思主义作为价值旨归；以“受众为中心”的传播导向，则保证了马克思主义传播能够深入民间并永葆生机和活力。四大传播要素共同建构起了上下联动、四方呼应、渠道通畅的内在传播机制，有力地推进了马克思主义的中国化与大众化。

The Internal Factors of Jiefang Daily in Promoting the Publicity of Marxism

During the Yan’an period, Marxism, especially the Marxism with Chinese characteristics was widely spread. As an integral part of Marxism, Mao Zedong Thought was increasingly mature in this time. Jiefang Daily released in Yan’an, played an irreplaceable role in promoting the spread of Marxism. Its sound organizational system not only guaranteed the political direction of publicity, but also played a crucial role in forming extensive publicity network. The “trinity” publicity team consolidated its discourse of publicity from the aspect of theoretical authority, standardization and popularization. Its operational mode was highly effective in topic selection, format design and distribution channel arrangement, which took the implementation of Marxism as its guiding principle. Its reader-centered spread trends guaranteed the vitality and popularization of Marxism publicity. The four features formed an internal publicity mechanism of up-down linkage, quartet response, and unblocked channels. It has vigorously promoted the Sinicization and popularization of Marxism