ICT赋能的扶贫平台商业模式创新

ICT赋能的平台生态系统是近年来实践和理论研究的热点,其商业模式延伸到具有多重市场层次、制度不完善的金字塔底层市场时,平台企业主要通过普遍连接、界面重构和复合式提供三种机制进行商业模式创新来达到既减少贫穷又提升社会富裕度的目标。普遍连接使得平台企业构建起以自身为中心的广泛覆盖的生态系统;界面重构使得生态系统中的各种资源有效整合与创造性使用并实现价值共创;复合式提供则能够为生态系统参与者带来多样化的价值从而促使其持续参与该系统。本文采用案例分析方法通过实地考察、跟踪访谈,结合商业模式创新、生态系统、BoP以及ICT赋能理论,总结出扶贫平台在BoP区域商业模式创新的三种策略:普遍连接、界面重构与复合式提供,以及实践这三种策略必须遵循的四项原则,并讨论ICT赋能对于商业模式创新的促进作用。

The Business Model Innovation of ICT-enabled Poverty Alleviation Platform

ICT-enabled platform ecosystem has been the focus of practice and research in recent years. When its business model extends to the bottom pyramid market with multiple market levels and imperfect system, platform enterprises achieve the goal of reducing poverty and improving social affluence by innovating business model through three mechanisms: universal connection, interface reconstruction and compound provision. Universal connectivity enables platform enterprises to build a self-centered and widely covered ecosystem. Interface reconfiguration enables effective integration and creative use of various resources in ecosystems therefore value co-creation is possible. Composite provision can bring diverse values to ecosystem participants and thus sustain their participation in the system. Through on-the-spot investigation and follow-up interviews, combined with business model innovation, ecosystem, BoP and ICT empowerment theory,this paper uses case analysis method to summarize three strategies of poverty alleviation platform’ s business model innovation in BoP region: universal connection, interface reconstruction and composite innovation, and the principles that must be followed in practice.