高校国际形象初探

高校的国际形象是国际社会对其办学质量、社会贡献、国际影响的认知与评价.它反映了高校在世界上的知名度和美誉度,是国家的国际形象的重要内容,是国家重要的无形资产.中国当今的国际地位、作用和形象,需要创建与之相应的世界一流大学.中国高校应当增强国际形象意识,加强国际交流,克服误区,寻找差距,选准切入点,在世界上树立良好的国际形象,并在这个进程中,创建世界一流大学.

Probe into the College's International Image

The college's international image is the recognition and evaluation given by international society on its educational quality,contributions to the society and international affection.It reflects the college's fame in the world,and it is an important content of a nation's international image and the invisible capital.The world's famous colleges have good international images.China should build the world's top university to correspond to its international position,function and image.In 1995,Jiang Ze-min presented a series of historical missions to construct the world's top university,and established the construction target.Chinese colleges should emphasize the international image conception,strengthen the international communication,overcome the difficulties,find out shortages,select the key point and set up good international images.