| 新闻导向功能的隐性表达 |
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| 引用本文： | 邓力.新闻导向功能的隐性表达[J].西南大学学报(社会科学版),2008,34(6). |
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| 作者姓名： | 邓力 |
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| 作者单位： | 西南大学新闻传媒学院 |
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| 摘 要： | 新闻传播过程同时也是代表主流意识形态的一方传播自己所认可的思想观念、道德情感的过程。这一过程的终极目的在于让受众在接受新闻信息的同时将传播者所认可的思想观念、道德情感衍化为受众进行价值评判的认知元素。新闻导向功能的表达方式主要有显性表达和隐性表达两种,隐性表达将新闻的导向性了无痕迹地融入新闻信息的选择、制作及传播过程中,具有"隐而不露、非正规传播","悄然渗透、无意识接受"等特点。
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| 关 键 词： | 新闻导向 隐性表达 方式 特点 |
A Study on the Implicit Expression of News Guiding Function |
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| DENG Li.A Study on the Implicit Expression of News Guiding Function[J].Journal of Southwest University(Humanities and Social Sciences Edition),2008,34(6). |
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| Authors: | DENG Li |
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| Abstract: | News communication is also the process for thet mainstream ideology to spread its approved ideological concepts and moral emotion.The ultimate purpose of the process is to persuade the audiences to accept the ideological concepts and moral emotion as cognitive elements to make value judgment while they accept the information in the news.The expression ways of news direction are explicit expression and implicit expression.Implicit expression is to integrate the news guiding function in the course of news selecting,processing and spreading.It is characterized by implicit,informal spreading,infiltrating and unconscious acceptance. |
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| Keywords: | news guiding implicit expression approach character |
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