文化互动视角下城市公共文化空间与新媒体融合策略

随着城市公共文化空间越来越受学术界与大众关注，城市公共文化空间与新媒体融合发展也进入了新阶段，二者的融合既有“工具技术”层面的融合，也有“内容价值”层面的融合。从麦克卢汉“媒介即讯息”的理论出发，结合公共文化服务领域的前沿成果和中国现代公共文化服务体系建设的时代诉求，探索城市公共文化空间与新媒体融合的时代背景与内在契合性，捕捉城市公共文化空间中新媒体艺术的更新意涵，寻找城市公共空间与新媒体融合的策略和创新之道。研究认为，加强宏观设计、开展系统研究、艺术化处理二者融合关键问题等策略是加强城市公共文化空间和新媒体融合的重要方法。

Fusion of urban public cultural space and new media under the cultural interaction perspective

In today’s era，the urban public cultural space is getting more and more attention from the academic circles and the public，and it also brings about a new stage of the integration of urban public cultural space and new media. This kind of integrated development is seen both on the “tool and technology” level and “content value” level. This article starts with the theoretical essence of McLuhan’s “media is message” and associates the advanced outcomes of public cultural field and the timely demand of Chinese public cultural construction. It explores the background and inherent connection between urban public cultural space and new media，captures the renewed significance of new media art in urban public cultural space，and looks for strategy and innovative path for the integration of the two. Research shows that strengthening the macro-design, carrying out systematic research，artistic processing and other key issues of integration are important steps to enhance the integration of urban public cultural space and new media.