学术期刊编辑的出版品牌意识

学术期刊作为传播知识、观点和科研成果的载体，面对激烈的市场竞争和读者、作者需求的深刻变化．需要期刊编辑树立出版品牌意识。从学术期刊质量的影响因素看，期刊编辑必须具备刊名品牌意识、栏目品牌意识、作者品牌意识、编辑品牌意识、装帧、印制、发行品牌意识和创新品牌意识。期刊品牌意识的形成需要持续改进和提高期刊质量、出版精品期刊；需要从期刊策划、强化编辑的主体地位，建立编辑与作者有效沟通渠道，深入调研市场需求研究，把握市场脉络等方面培养期刊编辑的出版品牌意识。

Editors' Publishment Brand Consciousness of the Academic Journals

Academic journals are the carrier to disperse knowledge, views and research achievements. Confronted with furious market competition and the change of readers＇ and authors＇ needs, it is necessary for editors to foster the publishment brand consciousness. According to the factors influencing the quality of academic journals, the editors must have journal name brand consciousness, column brand consciousness, author brand consciousness, edition brand consciousness, bookbinding, printing and publishment brand consciousness. The formation of the journal brand consciousness needs continuously improving the quality of the journal and publishing competitive journals. It is also necessary to consolidate editors＇ subject position, build effective communication channels between editors and authors, deeply research on the market demands, and grasp the market skeleton in order to foster editors＇ publishment brand consciousness.