| 我国品牌竞争力的现状及提升对策 |
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| 引用本文： | 刘石兰,黄友松.我国品牌竞争力的现状及提升对策[J].郑州航空工业管理学院学报(社会科学版),2003,22(1):18-20. |
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| 作者姓名： | 刘石兰 黄友松 |
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| 作者单位： | 安徽财贸学院,安徽,蚌埠,233041 |
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| 摘 要： | 世界已经进入品牌竞争时代 ,市场开始向品牌靠拢。在这个没有国界和终结的品牌竞争年代 ,对于我国企业来讲 ,要想与跨国公司一决雌雄 ,要想在国际市场上占有一席之地 ,就必须提升企业的品牌竞争力。文章首先分析了我国企业品牌竞争力的现状 ,然后在此基础上提出了提升我国品牌竞争力的对策
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| 关 键 词： | 品牌竞争力 竞争 品牌文化 领导地位 |
| 文章编号： | 1009-1750(2003)01-0018-03 |
| 修稿时间： | 2003年1月7日 |
The Status Quo of Our Brands'Competitiveness and Countermeasures to Improve |
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| LIU Shi-lan,HUANG You-song.The Status Quo of Our Brands''''Competitiveness and Countermeasures to Improve[J].Journal of Zhengzhou Institute of Aeronautical Industry Management(Social Science Edition),2003,22(1):18-20. |
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| Authors: | LIU Shi-lan HUANG You-song |
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| Abstract: | The world has come into the era of brands'international competitiveness.The market is closer and closer to brands than ever.In the era of brands' competitiveness without national boundaries,to improve brands'competitiveness is imminent for our corporations to defeat multinational corporations and gain more international markets.The paper analyzes the status quo of our brands'competitiveness and then puts forward some countermeasures on the basis of them. |
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| Keywords: | brands'competitiveness competition the culture of brands leading status |
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