| 论新闻的媒体建构 |
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| 引用本文： | 杨保军. 论新闻的媒体建构[J]. 四川理工学院学报(社会科学版), 2008, 23(5): 1-4,11 |
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| 作者姓名： | 杨保军 |
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| 作者单位： | 中国人民大学新闻学院,北京,100872 |
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| 基金项目： | 教育部全国优秀博士学位论文作者专项基金 |
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| 摘 要： | 新闻图景就是由新闻报道塑造的新闻符号世界；一定社会的新闻图景．主要是由该社会统治者拥有的新闻媒体的新闻报道直接建构的。媒体的利益取向是媒体建构新闻图景最重要的出发点；媒体的传播目标是媒体选择建构新闻图景的指挥棒；媒体方针、编辑方针是新闻媒体建构新闻图景的核心框架。因此，在现实的新闻传播中，并不存在以他者为本位的新闻媒体，所有的媒体都是以自我为本位的传播者，“受众本位”基本上是神话，传受共同本位才是理想。
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| 关 键 词： | 新闻建构 新闻图景 新闻媒体 |
On News Patterns Constructed by News Media |
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| YANG Bao-jun. On News Patterns Constructed by News Media[J]. Journal of Sichuau University of Science & Engineering:Social Sciences Edition, 2008, 23(5): 1-4,11 |
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| Authors: | YANG Bao-jun |
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| Affiliation: | YANG Bao-jun (School of Journalism and Communication, Renmin University of China, Beijing 100872, China) |
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| Abstract: | News pattern is a world of news symbols created by news reports, especially by the reports of governor＇s media. In the process of constructing news patterns, the benefit orientation of media is the base; the communication purpose of media is the direction; the policy of media is the skeleton. Hence the paper holds that there is not a medium with audience orientation which actually becomes a myth, while an ideal medium is directed by both communicators and audience. |
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| Keywords: | news construction news pattern news media |
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