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The material and immaterial in conflict: Spirituality reduces conspicuous consumption |
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| Authors: | Tyler F Stillman Frank D FinchamKathleen D Vohs Nathaniel M LambertChrista A Phillips |
| Institution: | a Department of Marketing and Management, Southern Utah University, 351 W. University Blvd., Cedar City, UT 84720, USA b Family Institute, Sandels Building, Florida State University, Tallahassee, FL 32306, USA c University of Minnesota, Marketing Department, 3-150 Carlson School of Management, 321 19th Ave. S., Minneapolis, MN 55455, USA d Department of Psychology, 1107 Call Street, Florida State University, Tallahassee, FL 32306, USA |
| Abstract: | Many spiritual leaders have argued that materialistic pursuits are incompatible with following a spiritual life. Consistent with this view, we found that higher levels of spirituality correspond to a decreased desire to consume material goods in a conspicuous manner. Study 1 was correlational, and found that people who reported having spiritual experiences reported a decreased desire to spend lavishly for visible consumer goods, such as a cell phone. Study 2 was experimental, and found that participants assigned to recall a spiritual event also demonstrated a decreased desire to consume conspicuously, relative to participants assigned to recall an enjoyable event. |
| Keywords: | 2920 3900 |
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