A Bayes-type estimator for the Bradley-Terry model for paired comparison

A Bayes-type estimator is proposed for the worth parameter π_i and for the treatment effect parameter ln π_i in the Bradley-Terry Model for paired comparison. In contrast to current Bayes estimators which require iterative numberical calculations, this estimator has a closed form expression. This estimation technique is also extended to obtain estimators for the Luce Multiple Comparison Model. An application of this technique to a 2³ factorial experiment with paired comparisons is presented.