Matching Managers to Strategy: Further Tests of the Miles and Snow Typology

This paper integrates prior research on strategic leadership by building on the concept of alignment to explain the performance impact of top managers. Using the Miles and Snow (1978) typology as a theoretical framework, several hypotheses are tested on a sample drawn from three distinct industries. The results show that organizations that are able to achieve an alignment between managerial characteristics and strategic direction perform better than firms where such an alignment is absent. Further, it was found that the strategy-manager match explains a greater proportion of variance in performance than industry membership, organizational age and firm size. Taken together, these findings provide persuasive evidence about the impact that an organization's leaders exert in driving performance outcomes and demonstrates the validity of the administrative dimension of the Miles and Snow typology.