| 电话营销的内涵及其法律规制的正当性 |
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| 引用本文： | 刘国.电话营销的内涵及其法律规制的正当性[J].成都大学学报(社会科学),2011(2):24-27. |
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| 作者姓名： | 刘国 |
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| 作者单位： | 江西财经大学法学院; |
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| 基金项目： | 2010年江西省高校人文社科规划项目“公民姓名权的限制标准研究”(FX1005)的阶段性成果 |
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| 摘 要： | 从介绍电话营销的起源入手,探讨电话营销的内涵,进而分析电话营销法律规制的正当性基础。为了防止营销者随意拨打消费者的电话,保障电话用户选择接听电话的自由权利,国家应当从法律上加强对电话营销行为的管制。保护公共利益和电话用户的隐私权以及防止电话营销者转嫁经营成本等,构成了电话营销法律规制的正当性基础。
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| 关 键 词： | 营销法律规制 电话营销 电话用户 |
The Connotation of Telemarketing & Its Legitimacy of Legal Regulation |
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| Liu Guo.The Connotation of Telemarketing & Its Legitimacy of Legal Regulation[J].Journal of Chengdu University (Social Science),2011(2):24-27. |
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| Authors: | Liu Guo |
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| Institution: | Liu Guo(Jiangxi University of Finance and Economics,Law School,Nanchang 330013,China) |
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| Abstract: | This paper,starting from the origin of telemarketing,discusses the connotation of telemarketing,and then analyzes the basis for legitimacy of the legal regulation.In order to prevent operators dialing customers at discretion and protect phone users' freedom to decide whether they answer the call or not,the state should take some legal acts to regulate telemarketing.Protect the public interest and the privacy of telephone users and prevent telemarketing operators shifting operating costs upon customers const... |
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