| 影视作品中的隐性广告及其对受众的影响 |
| |
| 引用本文： | 杨云.影视作品中的隐性广告及其对受众的影响[J].山西大同大学学报（社会科学版）,2011,25(6):99-101. |
| |
| 作者姓名： | 杨云 |
| |
| 作者单位： | 山西大同大学文史学院,山西大同,037009 |
| |
| 摘 要： | 随着影视事业的发展与壮大，“隐性广告”悄然诞生。作为市场经济的产物，相比于显性广告遭受众抵触的处境，隐性广告越来越以其“隐性”并且形式多样的特点慢慢潜入了人们的生活中，对受众产生了一系列的影响。本文通过对影视作品中隐性广告的举例分析，阐释了隐性广告的内涵及其植入过程中存在的问题，进而指出受众面对隐性广告应该保持的正确心态。
|
| 关 键 词： | 影视作品 隐性广告 问题 受众 影响 |
Hidden Advertising In Film and Television Works and its Influence |
| |
| YANG Yun.Hidden Advertising In Film and Television Works and its Influence[J].Journal of Shanxi Datong University(Social Science Edition),2011,25(6):99-101. |
| |
| Authors: | YANG Yun |
| |
| Institution: | YANG Yun(School of Chinese Literature and History,Shanxi Datong University,Datong Shanxi,037009) |
| |
| Abstract: | With zhe development and film industries expanded gradually, ＂hidden advertising＂ was born quietly. As the product of a market economy, compared to the contravenc the dominant advertising suffered situation recessive ads increasingly with Its ＂hidden＂ and various characteristics into the people＇s life slowly the audience to join produced a series of influence. This paper demonstrates the meanings and problemsof hidden advertisting, indicates that advertisting should keep right face implicit attitude conclusion. |
| |
| Keywords: | film and televisiom works hidden advertising problems audience influence |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
