| 永安市旅游品牌战略研究 |
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| 引用本文： | 吴声怡,王林萍,庄佩芬,许慧宏,谢向英,张晓燕,傅娇灵.永安市旅游品牌战略研究[J].福建农林大学学报(哲学社会科学版),2006,9(2):29-33. |
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| 作者姓名： | 吴声怡 王林萍 庄佩芬 许慧宏 谢向英 张晓燕 傅娇灵 |
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| 作者单位： | 福建农林大学经济与管理学院,福建,福州,350002 |
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| 摘 要： | 永安市作为中国优秀旅游城市,拥有丰富的旅游资源,但目前却缺少一个能高度整合这些资源的旅游品牌,因此打造永安市的旅游品牌势在必行。本文旨在分析永安市的旅游品牌战略,并提出了“桃源中华”休闲度假村这一设计方案。
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| 关 键 词： | 福建 永安 旅游品牌 |
| 文章编号： | 1671-6922(2006)02-0029-05 |
| 修稿时间： | 2005年5月9日 |
Brand strategy of tourism in Yong'an |
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| WU Sheng-yi,WANG Lin-ping,ZHUANG Pei-fen,XU Hui-hong,XIE Xiang-ying,ZHANG Xiao-yan,FU Jiao-ling.Brand strategy of tourism in Yong''''an[J].Journal of Fujian Agriculture and Forestry University,2006,9(2):29-33. |
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| Authors: | WU Sheng-yi WANG Lin-ping ZHUANG Pei-fen XU Hui-hong XIE Xiang-ying ZHANG Xiao-yan FU Jiao-ling |
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| Abstract: | As an outstanding tourism city in China,Yong'an is abundant in tourism resources.Nowadays,however,it lacks a tourism brand to highly integrate these resources.Therefore,it is imperative to create Yong'an's tourism brand.In this paper,Yong'an's tourism brand strategy is analyzed,and a plan to build the leisure and holiday villas named as "Chinese Taoyuan" is proposed. |
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| Keywords: | Fujian Yong'an tourism brand |
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