| 大连天百集团连锁经营之路的探索 |
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| 引用本文： | 王庆华,王雪华. 大连天百集团连锁经营之路的探索[J]. 大连理工大学学报(社会科学版), 2001, 22(2): 38-41 |
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| 作者姓名： | 王庆华 王雪华 |
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| 作者单位： | 大连理工大学,管理学院,辽宁,大连,116024 |
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| 摘 要： | 20世纪 90年代以来 ,大连市的商业取得了可喜的进步 ,但随着外资、外埠连锁商业的涌入 ,大连的国有商业已经危机四伏。与此同时 ,连锁经营在商业领域已趋成熟 ,大连市的社会环境日趋完善 ,大连天百集团的自身条件也基本符合连锁经营的要求 ,商业竞争的加剧使它必然走向连锁经营之路
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| 关 键 词： | 连锁经营 国有商业企业 大连天百集团 |
| 文章编号： | 1008-407X(2001)02-0038-04 |
| 修稿时间： | 2001-05-08 |
Probe into the chain management of Dalian Tianbai Group |
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| WANG Qing-hua,WANG Xue-hua. Probe into the chain management of Dalian Tianbai Group[J]. Journal of Dalian University of Technology(Social Sciences), 2001, 22(2): 38-41 |
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| Authors: | WANG Qing-hua WANG Xue-hua |
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| Abstract: | Although the commerce business in Dalian since 1990s has made great achievements, it is still facing the increasing crisis with the foreign investments and oversea chain business surging into the city. Meanwhile, the improvement of the social environment in Dalian, as well as the increasing maturity of Dalian Tianbai Group in management contribute a great deal to its chain management in its business to meet the needs of the intense competition. |
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| Keywords: | chain management state|owned commercial enterprises Dalian Tianbai Group |
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