| 基于客户感知的移动业务综合评价 |
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| 引用本文： | 桂宏新,杨昌昊,程飞.基于客户感知的移动业务综合评价[J].中国管理科学,2008(Z1). |
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| 作者姓名： | 桂宏新 杨昌昊 程飞 |
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| 作者单位： | 合肥工业大学计算机网络所;中国联通有限公司合肥分公司;中国科学技术大学; |
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| 基金项目： | 国家自然科学基金重点项目(70631003); 国家自然科学基金重大项目(90718037) |
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| 摘 要： | 移动业务的拓展促进了移动运营商的更好地实施差异化服务。构建了基于客户感知的移动业务评价指标体系,利用模糊综合评价模型建立移动业务的综合评价方法,并通过示例说明该评价方法的实现步骤。
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| 关 键 词： | 移动业务 客户感知 指标体系 评价 |
Comprehensive Evaluation on Mobile Services for Telecom Operators Based on Customer Perceptibility |
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| GUI Hong-xin,YANG Chang-hao,CHENG Fei.Comprehensive Evaluation on Mobile Services for Telecom Operators Based on Customer Perceptibility[J].Chinese Journal of Management Science,2008(Z1). |
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| Authors: | GUI Hong-xin YANG Chang-hao CHENG Fei |
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| Institution: | GUI Hong-xin~(1,3),YANG Chang-hao~2,CHENG Fei~1 (1.Institute of Computer Network System,Hefei University of Technology,Hefei 230009,China,2.University of Science , Technology of China,Hefei 230027,3.Hefei branch of China Unicom Limited Company,China) |
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| Abstract: | To develop mobile services is important for implementing kindly diversity services by telecom operators. In this paper,the index system of the comprehensive eraluation for mobile services was proposed.According to the model of fuzzy comprehensive evaluation,method of comprehensive evaluation was given for the mobile services. The application of the method was also demonstrated. |
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| Keywords: | mobile services customer perceptibility index system evaluation |
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