| 大力开发我国篮球市场 |
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| 引用本文： | 林清,吴周礼. 大力开发我国篮球市场[J]. 浙江树人大学学报, 2003, 3(6): 40-42 |
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| 作者姓名： | 林清 吴周礼 |
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| 作者单位： | 1. 浙江广播电视高等专科学校,浙江,杭州,310015
2. 浙江大学,体育系,浙江,杭州,310028 |
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| 摘 要： | 篮球市场开发水平是职业篮球发展的重要标志，也是关系到职业篮球俱乐部生存和发展的重要环节。本文结合NBA经营实践和CBA发展现状，对开发我国篮球市场进行了分析，并提出了具体措施。
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| 关 键 词： | 职业篮球 NBA CBA 市场开发 篮球俱乐部 篮球产品 中国 |
| 文章编号： | 1671-2714(2003)06-0040-03 |
| 修稿时间： | 2003-04-10 |
Devote Major Efforts to Developing Basketball Marketing in China |
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| LIN Qing , WU Zhouli. Devote Major Efforts to Developing Basketball Marketing in China[J]. Journal of Zhejiang Shuren University, 2003, 3(6): 40-42 |
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| Authors: | LIN Qing & WU Zhouli |
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| Affiliation: | LIN Qing~1 & WU Zhouli~2 |
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| Abstract: | The market-developing level of basketball is an important symbol of professional basketball development. It affects the existence and development of professional basketball club. This article, based on, the management and development of NBA in USA and the present developing conditions of CBA in China, analyzes the existing problems in market-developing of basketball in China, and puts forward specific countermeasures. |
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| Keywords: | professional basketball National Basketball Association Chinese Basketball Association market exploitation basketball club basketball product |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
